New Heights Cannabis Tourism research study

What’s better than spending your weekend blazing with buds on a lakeside vacay? Or touring a winery with weed pairings for your favourite pinot noir? With canna tourism engages people who want more out of their tourism experiences, while bringing their love and appreciation for cannabis with them in a safe and welcoming space. 

In collaboration with the University of Guelph, New Heights Cannabis has developed a research study to help gauge the demand for canna tourism. The study is being spearheaded by Susan Dupej, Ph.D., a Social Sciences and Humanities Research Council Postdoctoral Fellow at the University of Guelph. This research is critical for developing products, services, and experiences that meet the needs and preferences of a new market segment in the very early stages of a new industry.

“Cannabis and tourism are a natural connection,” said Jennifer Mason, Founder, New Heights Cannabis. they really incorporate the entire cannabis ecosystem from education to shopping to enjoyment of the product. Canada is in the early stage of cannabis tourism development and discovery, these experiences can cover a wide range such as accommodations, shopping, events, attractions, lounges, and so much more.”

new heights cannabis tourism summit

Now’s your chance to participate in the study and shape the future of Canadian canna tourism into what you want to see! Whether it’s a weekend away, or a week-long vacay, New Heights wants to know what sparks your flame. Visit today to fill out the survey. All participants are eligible to win a canna tourism vacation courtesy of HiBnb, valued at $3,600. 

HiBnb is your one-stop shop for making your canna tourism dreams a reality. They offer access to cannabis-friendly accommodations and 420-friendly events for you and your crew. Partnered with exciting cannabis brands, they also offer a selection of resources to help find you the best bud for your trip. 

New Heights Cannabis, partnered with The Tourism Industry Association of Ontario (TIAO), will present some of the best minds in cannabis and tourism, as well as connect business owners and rule makers for interactive and compelling conversations about how canna tourism can help to uplift the industry post-pandemic. 

The 3rd annual New Heights Cannabis Tourism Summit will bring together the cannabis and tourism industries virtually on October 25, 2021. Featuring key speakers such as Susan Dupej (Ph.D., University of Guelph), Jennifer Mason (Founder, New Heights Cannabis), Christopher Bloor (TIAO President and CEO), and Elizabeth Becker (Founder, HiBnb.) Attendees can expect to learn about the types of recreational cannabis experiences to be offered, like cannabis-friendly accommodations, dispensary tours, culinary experiences, and the benefits they offer each industry. 

Registration for the summit is open now, will we see you there?