Our team was excited to sit down with Val McCulloch, the Chief Strategy Officer of Shatterizer - the newest vaporizer pen to hit the market and is shattering expectations. Here's their story:
Can you tell us how the company has evolved since its early beginnings?
Shatterizer was invented by a family person and a professional who wanted to be discreet when consuming cannabis. From concept to creation, we tested the Shatterizer for over 6 months before coming to market, listening to what the community wanted and needed, loved and hated about vaporizers.
Our goal was to bring the highest quality vape pen to market, simple yet elegant, at a great price. Cannabis concentrates and extracts are potent and premium products so you do want to be able to consistently and easily get the right kind of vapor and a full flavour hit every time.
We launched the Shatterizer with a borosilicate glass globe because we loved seeing the clouds (vapor) build within. However, in true UX fashion, we found that people would take their Shatterizer everywhere with them. So within 6 months, we developed a more durable and portable option.
Our aluminum globe tops are smooth on the inside. This little difference ensures that vapor builds and cools without any kind of interference.
As we grow, we feel the importance to keep to our core values, listening to our customers and doing everything to ensure Shatterizer’s promise of #PerfectClouds is always met. We have as many first-time “dabbers” as we do “aficionados”! We are proud to say, and appreciate that about half our “Shatterizing” clients are female.
We're super excited to be carrying the Shatterizer Vaporizer on Canndora.com! Can you tell our audience why it is the best and newest vaping technology on the market?
Thank you so much for the opportunity to be highlighted on Canndora AND a partner in your newest Founders Edition for spring! From your incredibly inspiring and fun social posts to meeting your all-star lady-led leadership team, I can’t express how nice it is to finally come together. I received your pineapple earrings from my friend Abi Roach and LOVE THEM!
For women who enjoy cannabis, the Shatterizer is for you. The Shatterizer is a sleek and sophisticated vaporizer. We provide the all-inclusive starter kit with everything and more. The device comes partially charged out of the box with a long-life battery and 3 temperature settings.
You have the ability to store or separate your cannabis concentrates in a silicone container which attaches to the base via magnet. We sometimes like to keep our containers in the fridge to keep our extracts cool so this feature comes in handy!
The Shatterizer is a vaporizer that is very simple to use, clean and maintain and our clients appreciate that. Our coils CTECH (Ceramic) or QDC (Quartz Dual Coil) are also easy to clean, lasting upwards of 3 weeks or more (with frequent usage)!.
We have a 15-second continuous heat option, which means you can empower perfect clouds to whatever sized hit or inhale that you like!
Any words of advice for those who are new to vaping and may be intimidated by it?
Please, please, please don’t be intimidated by vaping or by cannabis concentrates.
The Shatterizer is ONLY for concentrates, not dried marijuana flower or anything too viscous – like e-juice. With that being said, we’re compatible with so much more than just shatter! We’ve had the opportunity to use the Shatterizer with popular concentrates like Rosin, Wax, CBD isolate, resin and crumble.
When vaping, you can “feel” the effects pretty immediately; you don’t have to wait 30 minutes to an hour to gauge impact. Cannabis extracts and concentrates are the preferred methods of consumption, outpacing flower and even edibles in more established markets.
From a business standpoint, what were your highlights of 2018?
All of 2018 was one big highlight – what a great year! Attending the Cannabis & Hemp Expo in Ottawa with Team Canndora was a huge hit; the crowd loved visiting your educational and beautiful experience!
Managing to keep our customers super satisfied is an everyday highlight and our top priority. We’ve established a reputation for client care - from “first timers” calling us with questions to the more experienced users wondering about coil differences, debating CTECH vs. QDC and the answer is that it comes down to personal preference.
Last November, we attended MJBizCon in Las Vegas, the largest international show ever. We’ve made some wonderful connections in Nevada, Colorado and California, and across Canada from British Columbia to Newfoundland & Labrador!
What are you looking forward to the most in 2019?
As always Canndora’s events are exquisite, educational and fun. Being introduced to so many women who appreciate cannabis culture is inspiring.
I’m really looking forward to connecting with and learning from the international cannabis community too. From what we’ve discovered, Europe and South America are rapidly embracing cannabis. Shatterizer was written up as one of the best vape pens for CBD isolate in the United Kingdom and we’ve got some really cool lifestyle customers in Brazil. We love connecting grassroots, we’ve had some fabulous feedback and made some great friends.
Looking for more great content? Stream the Womxn, Wellness and Cannabis Conference to learn from the experts and celebrate the feminine cannabis experience.