Canndora - a cannabis accessories e-commerce store, social community, and content hub - for women, by women
Canndora, based in Oakville, Ontario, is an online shop that sells high-end cannabis accessories, hosts a community of like-minded women (@CanndoraClub) and shares poignant content at www.canndora.com. Canndora covers topics like Cannabis and Parenting, Weed Weddings and millennials choosing "Bud over Booze".
Founded in late 2017 by Katie Pringle and Bridget Hoffer, Canndora fits within the portfolio of cannabis brands represented through their PR firm Cannabis Communications, a division of Marigold PR.
Prior to launching, Canndora conducted focus groups to qualify the need for a female focused brand. Here is what Canndora found:
- Women said they felt left out of the shopping experience
- Women are curious about what's coming in terms of legalization, but need a trusted source that speaks to them
- There is lots of work to do around education, general cannabis knowledge is very low
"We understand the cannabis industry and consumers, Canndora responds to a gap in the marketplace." Katie Pringle, co-founder Canndora.com. “The level of engagement in our brand is high and the response has been overwhelmingly positive, just ahead of legalization.”
The Canndora team of women have built an engaged community reaching over 120,000 cannabis loving women every month. They have spent much of the year travelling and building the brand and community throughout Canada.